Sustainable print on demand practices are proving to be more valuable as the years go on. Consumers are becoming more aware of the pollution and waste issues seen throughout the world and the younger generations are doing their part to be a part of the solution, rather than the problem. In a recent study by IBM, 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact.
This infographic by Nielsen shows just how important sustainability is to our growing population. For both male and female consumers, it is extremely or very important that companies implement programs to help the environment.
Looking at this data broken down by generations, all are looking for companies that participate in helping the environment. The growth is especially apparent in Millennials and Gen Z, who are the typical customers for print on demand companies.
For Digital on Demand, being a sustainable print on demand company runs throughout our culture. From sourcing reusable print on demand products to using the latest and safest primers and inks on the market, we are a close to 0 waste company. In addition to this, our method of printing, direct-to-object printing eliminates the need for plastic or paper waste typically seen in sublimation or other printing methods.
In practice, drinkware is the ultimate sustainable print on demand product. It promotes the reduction of plastic waste, replacing single use plastic water bottles and many items can be broken down and reused for other products (i.e. glass).
In addition to drinkware being sustainable, digital printing on drinkware is the most sustainable process available on the market. Unlike sublimation, which utilizes many consumables, Helix printing offers a direct-to-object decoration method.